As the needs of the global healthcare community evolve, so too do demands on the distribution of pharmaceutical products. With margins already narrow yet being further squeezed, pharmaceutical retailers are seeking new ways to deliver value and quality care to consumers.
To date, the retail pharmacy industry has not had the sophisticated analytics to truly understand dynamics driving areas such as patient behavior and loyalty, compliance, adherence and promotional response. Pharmacies are now recognizing the need for improved knowledge and decision-making support to help them drive future performance improvements and compete effectively.
IMS works in partnership with thousands of pharmacy chains, independent pharmacies and specialty pharmacies to provide timely and consistent business insights, analytics and decision support tools. We use our most advanced metrics, including de-identified patient data, to help them understand what is driving their performance today and what is likely to enhance their performance tomorrow.
Specific areas of focus include:
- Performance measurement
- Market opportunity assessments
- “Share of wallet” analytics
- Generic efficiency measurement
- Customer loyalty program design, monitoring and assessment
- Patient adherence, persistence and compliance programs
For more information on how IMS can help your organization navigate an evolving marketplace, contact Janet Freeman at email@example.com.
For information on how to become an IMS data partner, please contact IMS at 1-800-523-5333.
IMS is helping Pharmacy Benefit Service Providers better manage member satisfaction and the cost and quality of care.